Pre-print of an interesting study by Tom Buchanan, Carina Paine, and Adam Joinson [100 kB PDF] to appear as an article in the Journal of the American Society for Information Science and Technology. The aim of the study described is to develop a robust, reliable measure of privacy concerns and behavior suitable for administration as a short questionnaire via the Internet. Abstract:
"As the Internet grows in importance, concerns about online privacy have arisen. We describe the development and validation of three short Internet-administered scales measuring privacy related attitudes (‘Privacy Concern’) and behaviors (‘General Caution ’and ‘Technical Protection’). In Study 1, 515 people completed an 82-item questionnaire from which the three scales were derived. In Study 2, scale validity was examined by comparing scores of individuals drawn from groups considered likely to differ in privacyprotective behaviors. In Study 3, correlations between the scores on the current scales and two established measures of privacy concern were examined. We conclude that these scales are reliable and valid instruments suitable for administration via the Internet, and present them for use in online privacy research."
The items and instructions to participants for the Internet administered questionnaires are included as Tables 1 and 2 at the end of the article. There are 6 questions each for General Caution and for Technical Protection "privacy behaviours", and 16 questions for Privacy Concern, i.e. "privacy attitude".
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