Not sure how long this link will be active, but if it remains so, Libby Purves' 22/1/2007 discussion with Professor Jim Campbell, Professor of Education at the University of Warwick; Dr Dennis Hayes, head of the Centre for Professional Learning, Canterbury Christ Christ University and Richard Westergreen-Thorne, head teacher of Barnwell School Stevenage, is worth listening to. For the first time I heard the terms "shallow personalisation" and "deep personalisation", used by Campbell to contrast superficial attempts to make a service seem "for" its users, with having a service that users can build around their own individual needs. Campbell, who is influential in the provision of education for "gifted and talented" school pupils, was open that deep personalisation is really of value to gifted and talented learners and those who already know, confidently, what their needs and preferences are. Chatting about this with David Jennings he quipped that when people start to qualify buzzwords with terms like shallow and deep, it is a sign that the buzzword is begining to get serious challenge.
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So would that be a deep serious challange or a shallow serious challange :-)
The learndirect offer has been delivering a learning offer (content, location and personal tuition) for some 7 years now. Is it personalised learning, I am not sure, what I am sure about is that it has been transformational for many.
Dick
Posted by: Dick Moore | 05/02/2007 at 22:34